Search Engine Optimize

Search Engine Optimization is an online tool that is supposed to put your business at the top of the results page on a search engine such as Google or Yahoo, but first, you must know how to correctly position yourself. Consumers who are visiting search engine websites already know which product or service they are looking for, and search engine optimization is supposed to be able to give you the opportunity to show these consumers that you can provide them with exactly what they are searching for. While your company can pay to position yourself on a site such as Google, you can also be placed in the Organic listings. By strategically designing your website, bidding on keywords, and getting indexed and listed by major search engines, you could end up being placed at the top of the page, and without paying to do so. However, poor web page design could put you several pages back on a Google listing, not exactly what we would consider a prime advertising location.

 

While getting your firm to the top may be a challenge, once you reach it your business will begin to see the benefits of correctly positioning yourself, where it is estimated that 84% of online users in the United States use search engines.  This brings one to realize that your company “could spend a million bucks on a website, [but] if it’s not visible, it’s worth nothing.” (qtd. by grant in cooper, 2004 p.1). Being visible online doesn’t mean getting your business to appear on the second page of Google’s posted results to a potential consumer’s online search, but rather in the top half of the first page. We all know from experience that we rarely flip to the second page to see the results that the search engine has brought up for us, never mind moving on to the third or fourth.

 

Seth Godin discusses in his blog titled ‘How to make money with SEO’ the unlikely chance that your business will be the one to end up in the top listings of a search engine such as Google or Yahoo and how to better optimize your chance of being at the top. Seth suggests that if you have a product or service that is remarkable and pair it with a unique term or trademark, your firm can be one that people want to talk about. As a result of creating this buzz worthy product or service, your company can simply say, “just type ___ into Google” and you’ll find us.  While the concept of your organization being directly “Googled” sounds fantastic for your business, owning a search worthy keyword is a process that can be quite difficult to execute, where you need to create your business around the trademark and make it one that consumers can’t stop talking about.

 

Advertisement